O reclama in direct – Difficult is worth doing

Publicat de de al13lea

19 skydivers will have three minutes and 20 seconds to spell out the word Honda, inspired by the car manufacturer’s new advertising strapline: „Difficult is worth doing”.

Organisers were yesterday hoping the weather in Spain would hold as the team practised. „There will be no time delay and no CGI [computer-generated imagery]. If it works, people will know who it’s for. If it doesn’t, they won’t,” said Ian Armstrong, Honda’s manager of customer communications.

The stunt is a means of gaining publicity for Honda’s new multi-million pound ad campaign, which features 45 skydivers promoting the Honda Accord by creating a series of shapes over the Mojave desert to reflect new features on the car.